The primary benefit is convenience, which can be different for everyone. Families with small children like the service because it gives them more time to spend together doing other things. Shoppers living in apartments like the fact that they don't have to carry large orders or heavy items like pet food or cases of water, especially up flights of stairs. Generally, shoppers enjoy ordering groceries from the privacy of their home, any time of day or night, and receiving their order fresh to their door from a friendly driver.